BuzzFeed News has contacted Walmart, CVS, and Target for more information about verified reports that the stores are all locking up Tide Pods now.
A Tide spokesperson told BuzzFeed News that this was not the company’s decision. Also, Tide products in some locations have been locked up for several years due to theft — the detergent has a high resale value.
“Individual retailers decide how to shelve products, often making decisions on a store-by-store basis,” the spokesperson said. “We do know that some Tide products have been insecure shelving in some retailers prior to the recent social media conversations.”
A Walgreens spokesperson also said that Tide isn’t locked up because of the meme. “These measures were taken to help prevent theft, and were unrelated to more recent reports of misuse of the products,” they said.