4 Trends in Sports Betting in 2018

Sports Betting

Sports betting is a highly competitive industry. To remove any doubts you may have, pay attention to the number of bookie commercials aired before, in the course of and after a Premier League game. You’ll note that almost half of the teams feature a sports betting shirt sponsor.

In addition to marketing and advertising, betting companies are scrambling to offer something different in a bid to amass new customers or to retain and spur current clients. Naturally, this kind of competition encourages innovation within the industry which is a plus for players.

The betting industry is continuously evolving at the same pace with expectations of its customers. This article will explore four trends in the betting industry currently taking place this year.


1. The rise and rise of social media as a marketing platform

Social media is already a battleground for numerous brands fighting to win over the attention of users. Companies outfox one another through prompt and inventive thinking every day.

The betting market seems to relish this battle of wits. Their mixture of funny GIFs, sporting highlights and captions seems to have had an effect on their target audience beyond the dreams of most companies.

How are the bookmakers doing this? Their social media managers seemingly have free will to convey messages a per their audiences’ language. No topic is forbidden, no words too vulgar to use. Once bookies have followers hooked on their brand, they know they must regularly churn content to keep the audience hooked.

Don’t expect bookmakers to slow down on social media anytime soon, the use of social media to lure gamblers will continue for some time.


2. Mobile Betting

Four million people partook in online gambling in 2017, compared to 2.8m in 2016. Mobile gambling is the primary driver of the soaring numbers. Traditional betting companies in collaboration with tech startups appreciate the market is bursting and are locked in an arms race to give gamblers the most absorptive gambling experiences via mobile. Previously, bookies viewed mobiles as add-ons to their services; however, that notion has changed, and companies are more than ever focusing on mobile.

This year, expect gambling alternatives for casino-style games and sports and an array of new betting experiences from most players aiming to create a buzz to keep better coming back.


3. Virtual reality

VR is always improving, and it’s soon going to be big business for online betting companies. One argument against VR is that gamers want the actual casino experience; most players perhaps don’t care but making things more real will go a long way in improving the user experience.

The current casino experience in Virtual Reality is rather basic, and naturally, adoption remains low. But once firms allow players to walk about and engage with one another, connect with dealers and tour virtual casinos, things will seem limitless.


4. Esports betting

Esports betting can only be described as a spectacular. A millennial propelled industry which started in South Korea is expected to grow to a $1.5 billion industry in the next two years. Betting on esports today is lucrative. Bookies are less complex in e-sports as compared to traditional sports, and it’s normal to find mispriced matches.

Also, esports companies allow punters to keep their accounts running while in traditional sports, winning streaks lead to account limitations.

It’s expected the range of betting choices to blow up. As e-sport games become more and more like events bookmakers will lure punters with mouthwatering deals and numerous betting options.

Key takeaway

All the above trends demonstrate the current trends in the betting industry. Social media is tearing down barriers between gamblers and bookmakers, enabling punters to feel more engaged in betting. These trends add to user experience and make punters feel they’re getting a better deal, what remains to be seen, however, is the sustainability of these practices.   


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