With so much high-quality content online, photographers can find building their social media presence and gaining followers difficult. However, creating an online presence on social media is crucial for businesses nowadays, so every photographer should prioritize it.
By following these seven strategies to promote your photography on social media, you can gain serious traction and divert it to your business.
1. Find Your Niche
Differentiating yourself from all the other photography pages out there is easier when you cater to a niche.
For example, wedding photography is more likely to be sought after by engaged couples than general photography pages. Narrowing down your target audience and coming up with a niche offering is the best way to gain more interest.
2. Use Facebook Ads
One of the best ways to reach your target audience on Facebook is to create facebook ad. Facebook ads will show your brand to millions of users who have already shown interest in the type of products or services you offer.
You’ll create Facebook ads depending on your niche. For instance, if you’re trying to get business from soon-to-be-married couples, you’ll design your ad campaign to appeal to users looking for wedding photography.
3. Use Trending Hashtags
Using relevant, currently trending hashtags is the fastest way to get attention from a larger audience and promote your page. Tagging your content with relevant hashtags will make it more visible to interested users by making it appear in their feeds.
There are dozens – if not hundreds – of popular and relevant tags on social media that target those interested in photography. Just a few examples are #photographerlife, #shutterbug, and #photographersofinstagram. There are free online tools to find the relevant hashtags that have the most engagement – using them to plan the hashtags in your Instagram, Facebook, and Twitter posts is highly recommended.
4. Interact with Your Followers
The primary purpose of social media is to socialize with other users – it’s right in the name! Interacting with your followers and posting quality content for them is the entire point of social media. Users don’t want to follow pages that only post photographs with little to no engagement; they want to feel included and involved.
Asking your followers questions, running polls, encouraging them to reply, and responding to their comments on your page will let them know they are important to your brand.
5. Adapt to Different Platforms
Different social media platforms run different types of content. Facebook prioritizes engaging conversation starters, while Instagram prefers visual content.
Because each social media platform is optimized for a different form of content, it’s essential to customize your posts to appeal to audiences based on the specific social media app or website they use.
6. Run Competitions
One quick way to get your followers to engage with your page is to run promotions and competitions. Photographers who want more followers on their social media pages can ask users to ‘follow’ them and like their content to get entered into a draw to win a prize.
You could offer something relevant to your industry – like free prints or photoshoots as prizes for the lucky winners.
7. Showcase Your Best Work
Your social media pages should serve as a portfolio for potential clients to view – so be sure to share your very best work.
Because most social media users judge whether or not to follow and engage with pages by the quality of the content they post, only add photos of the highest quality. A quick look at your Facebook, Twitter, and Instagram pages should showcase your talent and professionalism at a glance.