A Compilation of Similar Commercials That Focus on Coronavirus

Compilation of Coronavirus Commercials

Vlogger Microsoft Sam has stitched together a number of eerily similar commercials that big corporations have aired concentrating on how they are fighting Coronavirus. He further notes that these organizations have learned what the public demands through market research and are able to achieve communication of this message through stock footage, dark music, and comprehensive catchphrases.

When a company or brand releases a Coronavirus Response ad, they might tell you that we’re living in “uncertain times”, but that “we’re here for you”. They may say their top priority is “people” and “families” by bringing their services to the “comfort and safety of your home”. And don’t forget: “we’re all in this together!” … This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another. It’s not a conspiracy – but perhaps a sign that it’s time for something new.

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