Alicia Silverstone is Back as Cher in CLUELESS Rakuten Super Bowl Commercial

Alicia Silverstone

Alicia Silverstone is back to the role of Cher Horowitz from her hit 1995 movie, Clueless. Rakuten is a shopping website, and the Clueless character was all about shopping.

The commercial also features Elisa Donovan, who played Amber in the film, as well as fashion designer Christian Siriano.

Entertainment Weekly asked Silverstone about bringing back the character, and she responded:

“She’s one of the film’s most historic shopaholics. So the idea that she would be able to use this app would be the greatest hack ever.” The actor added that returning as Cher “felt really good,” and that she at first wondered how she should prepare for her return to the role before deciding to just dive in and make it happen. “I had no idea if I could do it or not, but I just went for it. And I had fun.”

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