Amazon’s First-Ever Physical Store in New York City

Amazon's First-Ever Physical Store in New York City

The Wall Street Journal is reporting that Amazon plans to open its first physical store, and that it will be located in midtown Manhattan, right in the heart of New York City. It’ll be located on 34th Street, right between the flagship Macy’s store and the Empire State Building.

Amazon will accept returns at the location, and will use it as a mini-warehouse particularly tuned for same-day delivery of products in New York. You’ll also be able to pick up online orders at the store, meaning you’ll be able to buy online and get items even faster. Amazon may also use the store to show off its Kindle and Fire products, which seems like a spectacularly obvious thing to do but is evidently still only being considered.

It’s been rumored for years that Amazon would do this, and even now Amazon tells the Journal that this is just an experiment.

The store is apparently slated to be open in time for the holidays, and could be the beginning of an entirely new branch of competition between Amazon and its biggest brick-and-mortar competitors.

Is the idea of Amazon store type like the idea of iTunes RADIO? As in we ALREADY HAVE RADIO, works great . And was not AMAZON invented to save you the trip to the store? Article first appeared on Verge.