Apple In Talks To Acquire Beats For $3.2 Billion

Apple In Talks To Acquire Beats For $3.2 Billion

This could be Apple’s largest acquisition to date. According to the Financial Times, Apple is close to a deal to acquire Beats Electronics. Beats is the maker of the popular Beats headphones, as well as the music service, Beats Music.

If it closes, the deal should be announced next week, the FT reports. The two companies have yet to agree on some financial details.

Dr. Dre just confirm that Apple is buying Beats for $3.2 billion.

The most surprising thing about this acquisition is its size. Apple has had a very shy strategy when it comes to acquisitions. It doesn’t like to spend a large amount of money to acquire a company.

It doesn’t mean that the company is averse to acquisitions. In the last 18 months, Apple has acquired 24 companies. One of the largest recent deals for Apple was the PrimeSense acquisition — for which Apple only had to pay around $350 million.

In the most recent earnings call, Apple CEO Tim Cook said that the company was ready to spend a large amount of money on an acquisition if it made sense. It turns out that it makes sense for Beats. It could be the first company in a series of big acquisitions — in that case, a culture shift is happening at Apple. Read More At TechCrunch

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