Apple Using Dark Magic On It’s London Store Display To Lure Customers

Apple appears to be employing magnets or otherwise real magic to lure shoppers into its Regent Street store in London, A new window display spotted there earlier today has a row of upright iPads with Smart Covers that open and close without human interaction, just in case you were unclear what the $39 smart cover does. Catchy!

Apple is known for showmanship on the window displays.  A few years ago, the company used HDTVs made to look like the tablets, which were running demo videos of various apps. It’s also made giant fake iPads stacked on top of one another to lure in shoppers, and more recently created “infinity displays” using LED bulbs with iPads in the center. Source TheVerge.