In the newest ad, you will hear a loud explosion. For many who have followed Apple over the years, this might seem so very un-Apple, cool as it’s always been.
Apple is responding to a young man who’s desperate for a more powerful computer. To which the voice-over replies he should get an iPad Pro.
In this ad, Apple uses a wonderfully hard-selly, macho voice to intone about the A10x fusion chip. This turns the iPad Pro into the Arnold Schwarzenegger of tablets. Check out the ads below.