Best Pranks Of April Fools’ Day 2023

Best Pranks Of April Fools’ Day 2023

As the world continues to grapple with the effects of the pandemic, many corporate giants have returned to their old ways of attempting to inject humor into their branding on April Fools’ Day. However, it remains to be seen whether or not these attempts at comedic relief will actually land with their audiences.

Some companies have chosen to take a more extreme approach to their April Fools’ Day pranks this year. For example, Sega decided to kill off their beloved character, Sonic the Hedgehog. Meanwhile, games like Overwatch 2 and Call of Duty: Warzone have opted to lean into the occasion with special in-game events and challenges.

Other companies, like Tesla, have found a middle ground by releasing “prank” videos that showcase their products in unusual and humorous ways. Tesla’s Cybertruck “crash test” video, for instance, landed somewhere in between a serious product demo and a playful joke.

Despite the resurgence of April Fools’ Day pranks from corporate entities, one trend that has yet to take hold is the use of AI-generated jokes. Perhaps this is a wise choice, as the unpredictability and potential for offensiveness associated with AI-generated humor could prove to be a risky venture for companies looking to maintain their brand image.


April Fools’ 2023: Apex Legends.

Combining last year’s Nessie-shooting pistol and the “Mozambique here!” joke that’s been present since Apex Legends launched, Respawn has made (what used to be) the game’s worst gun into an assortment of other weapons.

Pinging a door or other weapon turns it into one of several random Mozambiques that have properties of other guns that have been removed from the game, as well as the Nessie variant.

April Fools’ 2023: Nothing Beer (5.1%).

Fresh off of releasing the Ear 2 earbuds and ahead of its second phone, Nothing claims its latest product is not a joke. On the company’s website, it says they’ve made a beer that’s due to be released in summer 2023 and ask people to sign up for updates.

Making beautiful tech is thirsty work.

So we created Beer (5.1%). A crisp, unfiltered rice lager. Brewed independently at Freetime Beer Co in Wales, UK.

April Fools’ 2023: Tinder is now fish-free.

If this were true, then a lot of bros would need to fill in some blanks on their dating profiles immediately.

April Fools’ 2023: Duolingo’s Love Language.

We’re dyed-in-the-wool April Fools’ Day haters around here, but hold on one second — Duolingo and Peacock might be on to something.

This show Love Language doesn’t exist, but its fake trailer is more interesting (and less cringe-inducing) than reality dating shows that actually are arriving on streaming services lately.


April Fools’ 2023: The Razer Razer.

A bit obvious, and I’m surprised if they hadn’t done this one already.

The only gaming mouse with both Chroma RGB and 360 fps (follicles per second), etc.

From Razer’s FAQ:

The performance buff of the Razer Razer will gradually fade as your hair regrows. However, if you’d like to immediately perform worse, we recommend temporarily switching to non-Razer products.


April Fools’ 2023: Overwatch 2.

Blizzard’s team-based shooter has gone all googly-eyes for its characters on April 1st in past years, which is back, along with other changes, including new voice lines to accompany ultimate abilities.

There’s also a new super serious arcade mode that tries out the most unbalanced version of each hero. How would you like a Ramattra who can stay in Nemesis form forever, a Reinhardt who can fly, or Symmetra turrets that do damage before they even land and deploy?


April Fools’ 2023: Among Us.

Hey, remember 2020’s most-downloaded game Among Us? Whether you’re still playing or if you’ve taken a break, this could be a reason to get the group together again.

For the weekend, developers Innersloth have brought a new version of Horse Mode, available in either Classic or Horse Wrangling flavors.


April Fools’ 2023: Cybertruck.

Like the Cybertruck’s windshield wiper, this “crash test” doesn’t quite reach the end.


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