BlackBerry revealed the KEYone. There are underlying differences between this device and traditional BlackBerry devices.
BlackBerry is not manufacturing this device. TCL is making this handset for BlackBerry. KEYone runs Android instead of an in-house operating system which is a good thing for many but maybe Kim Kardashian is not happy for this change.
The KEYone’s hardware is novel in 2017. It features past BlackBerry innovations with new trends. The keyboard can serve as a trackpad and there’s a fingerprint reader built into the spacebar. The keyboard trackpad isn’t new; the BlackBerry Passport released in 2014 first got the touch-enabled keyboard.
The phone runs Android as I mentioned earlier. BlackBerry had stopped using its BlackBerry OS several phones back. But those phones didn’t have a physical keyboard and those phones were not good either.
I guess there’s potentially still some consumers that want physical keys. If nothing else, It’s a way to set aside from the rest of the Android market which is filled with copy cats and devices that are nearly alike.
BlackBerry’s market share crashed from being the most dominant handset maker. Apple and Samsung took over the top spots. The market for the KEYone is not large enough for BlackBerry to ever regain its spot, but it might sell in enough numbers for BlackBerry to keep the company afloat.
BlackBerry will never set the trends in smartphones again. That day is long past and other major companies are a million miles away now. Now it’s a boring software company with clients like Kardashians.
Thanks to Mashable for the pictures.