Age of Bubble Wrap is popped, Sealed Air, the company that makes Bubble Wrap, is rolling out a new version that doesn’t pop. The reasoning behind this choice is sound. The version of Bubble Wrap we all know and love takes up a lot of space, and therefore is expensive for the company to ship. That also means they must use more trucks, which in turn produces more emissions.
The new version — called iBubble — basically arrives deflated, and customers doing the packing inflate it on-site. The bubbles are no longer individual, and instead each row of them is actually one long, connected chamber of air. It won’t completely replace the OG Bubble Wrap but it’s plain to see that having a more cost-effective option means the poppable version is losing relevancy.
Here is a pop up bubble game for you to enjoy as long as you can.