Of course, now that it’s been figured out, it’s time to start the marketing campaign that will run from now until the end of the year. Rather than turn the series that started as “Call of Duty 4: Modern Warfare” into “Call of Duty: Modern Warfare 4,” Activision is trying to shake things up to keep players coming back for more of the same, while being different enough to be worth another annual $60 donation to Bobby Kotick’s money pile.
The trailer itself doesn’t show anything even remotely resembling gameplay, rather it’s a collection of modern and ancient warriors all wearing masks. For a teaser trailer, I actually think it’s kind of a cool concept, given that the marketing team was allowed to show zero in-game footage or even hint at the central story. After extolling the virtues of mask wearing for a while, the spot ends with a spec ops agent donning the famous black skull ski mask.