You can see Gregg now in The Avengers, directed by Joss Whedon and based on the superhero team first assembled by Jack Kirby and Stan Lee in the pages of Marvel Comics. The film has been embraced by superhero comics fans and critics, but some industry professionals like Golem’s Mighty Swing cartoonist James Sturm have called for a boycott in protest of Marvel and its parent company Disney’s treatment of the late Kirby and his heirs, who recently lost a court battle to reclaim rights to the lucrative characters.
Mindful of the ethical conflict some people feel about the situation, cartoonist Jon Morris proposed an option whereby movie-goers can match the cost of their tickets with donations to The Hero Initiative, the not-for-profit group dedicated to assisting comics industry professionals in dire financial straits.