Soft drink maker Coca-Cola has released a new video game-based advertisement, and it’s being baked by people online for being very cringe-y, contributing to a very bad (for Coke) ratio of likes to dislikes on YouTube.
The video had 9,200 dislikes and it just got 873 likes. The video is part of a new series called “Real Magic” that tells the story of a gamer in real life and their avatar in a game that looks like Warcraft. The human player is fighting in what looks to be a professional tournament when they take a sip of Coke and everything goes berserk after that. The human player wakes up inside the avatar of the orc character and turns the course of the battle.
“We are one Coke away from each other,” the ad says, implying that all it takes is a sip of a sugary beverage to unite people. The extended edition of the trailer includes more scenes that speak to this, and it’s got a really bad ratio, too.
This “Real Magic” campaign is heading into some kind of announcement on October 11. “You are a few days away from discovering an amazing experience which will be full of surprises. On October 11th, come back to see what Real Magic looks like,” Coke said.