The FedEx Logo

The white space between the ‘E’ and the ‘X’ forms a perfect arrow, suggesting a company moving forward and looking ahead.

 

The iconic smiling face is in fact the ‘G’ in Goodwill zoomed in an cropped slightly. 

 

The classic Milwaukee Brewers logo not only looks like a baseball glove, but the letters ‘M’ and ‘B’ actually form the glove!

The Pittsburgh Zoo & PPG Aquarium Logo

On either side of the tree, the faces of a gorilla and lion appear in white. In many of these examples of hidden symbolism, the ‘secondary’ imagery is often found by looking at the ‘negative space’ of the logo

 

Who knew the logo was where the party’s at? The two “T’s” of this logo make up people, as they dip a tortilla chip into the bowl of salsa in the ‘I’.

 

Did you ever notice the arrow from ‘A’ to ‘Z’ in the Amazon logo?  it also forms a slight smiley face…

 

The logo for the NFL football team the Atlanta Falcons has an easily visible graphic of a falcon, but did you notice the shape of the bird also forms the letter ‘F’?

 

This playful logo not only spells out ‘LSO’ but also looks like a conductor leading the orchestra with the ‘L’ and ‘O’ resembling his arms.

The iconic Canadian railway company VIA has a fascinating logo. If you focus on the white space between the ‘V’ and ‘I’ and then again at the white space

between the ‘I’ and the ‘A’ you’ll notice two parallel lines representing railway tracks. 

 

The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers! Clever !!!

 

The tasty Hershey’s Kisses logo is similar to the FedEx logo in that there is a hidden Hershey’s kiss between the ‘K’ and the ‘I’.

The MOSLEEP Logo

The Mosleep logo contains the letter ‘M’ in the graphic which helps complete the shape of a comfortable bed in the logo.

 

Another ‘negative space’ gem is the Bronx Zoo logo, where New York’s iconic skyline of tall buildings can be found between the legs of the giraffes.

 

The iconic NBC logo has a peacock in white with five colourful feathers representing each division of NBC (when the logo was originally designed, as there are more now). The peacock is also looking to the right, often associated with looking ahead or forward.

 

The Tour de France logo actually contains the image of a cyclist which can be seen in the letter ‘R’, with the orange circle symbolizing the front tire.

 

Looking head on, it appears to be a golfer who has just completed a drive, no doubt in the middle of the fairway! However, when you look at a side profile, the helmet of a Spartan warrior appears.