Minions craze continues to captivate consumers across North America this holiday season with the news that the home entertainment debut of Despicable Me 2 generated $80 million in consumer spend across both physical and digital sell-through formats in its first week of release.
The film sold roughly four-and-a-half million units, bigger than any animated title launch since the home entertainment premiere of Despicable Me in 2010, and produced the highest sales for any animated Blu-ray title in history in its opening week.
On the digital front, Despicable Me 2 also vaulted to the top of the charts with the largest first week sales on record and is on pace to become the most successful-selling digital title of all time.
From Universal Studios Home Entertainment, Despicable Me 2 is currently available on Blu-ray and Blu-ray 3D Combo Packs, DVD and Digital HD including UltraViolet™.
“Chris Meledandri and his team at Illumination have made ‘Despicable Me 2’ part of what has become one of the most beloved and inspired film franchises of our generation,” said Craig Kornblau, President, Universal Studios Home Entertainment. “‘Despicable Me 2’s’ astonishing results across both packaged media and digital underscores the resounding demand among consumers of all ages to have instant access to the film anytime, anywhere and cements it as one of the greatest must-own movies ever.”
Despicable Me 2 has grossed more than $918 million at the worldwide box office to date, bringing the franchise’s cumulative worldwide box office to nearly $1.5 billion.