Microsoft has launched a spoof Destiny fragrance website in order to bypass a block on running adverts for the game.
It’s genuine, by the way. Well, genuine in the sense that this is a real Microsoft advert, which has been linked to by its official Twitter account.
Not genuine, of course, in the sense that Microsoft hasn’t started manufacturing eau de toilette. Well at least not yet.
Well, in the UK Microsoft is not allowed to advertise the game for Xbox One, due to an agreement between Activision and Sony.
On the Fragrance advert’s website you’ll notice a message explaining:
“Okay, so here’s the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t.”
Destiny launches September 9 on Xbox 360, Xbox One, and I think it’s available on other platforms too.
Xbox rival PlayStation has had a longstanding association with Destiny, which is being published by Activision and developed by former Microsoft-owned studio Bungie.