Disney marks its 100th anniversary later this year on October 16th and to celebrate the event, Disney has released a new Disney100 Special Look spot that will play during the Super Bowl.
Disney “will celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years. Today, Disney honors those fans and creators with a special commercial debuting during Super Bowl LVII that spotlights 100 years of unrivaled storytelling and innovation.”
Disney CEO Bob Iger said in a statement: “As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century. Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.”
The Disney100 Special Look features “scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe.”
“opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new, heartwarming stories and experiences. On Friday, Feb. 17, the newest Marvel Studios film, Ant-Man and The Wasp: Quantumania, will debut in theaters. Then, on Feb. 18, Disney100: The Exhibition will have its world premiere at The Franklin Institute in Philadelphia, inviting guests into a 15,000-square-foot, ten-gallery exhibit that will bring Disney stories to life through innovative and immersive technology. The Walt Disney Archives is opening its vault of treasures, showcasing more than 250 of its “Crown Jewels” – rarely seen original artwork and artifacts, costumes and props, theme park attraction vehicles, and more. The exhibition will also make stops across the United States and throughout Europe.”