Disneyland Applying New Technology to Create Metaverse and Disney+ Integration


Disneyland holds a press conference that brought us lots of exciting news which includes an announcement of the expansion of the park, and the news that Avengers Campus is going to open this June at California Adventure. This is not it there is anything cool piece of news revealed involves the new technology that is being brought to the parks, as well as the combination of the Disney+ properties into the park.

Disney Parks Chairman Josh D’Amaro talked about the success of the Disney+ streaming service, and how it is serving to place itself in the Disney universe, saying:

“Disney+ has been phenomenally successful at the Disney company. We have the benefit of having these unbelievably powerful assets in the ground and the combination of a company that’s got such a strong and growing digital footprint, with the physical footprint, I think gives us opportunity to fuse those two things together like no other company can. I think that as the Disney company continues to see such huge success with Disney+, and as you see new intellectual properties start to materialize -— whether that be in the world of Marvel or the Imagineers creating something incredibly new and interesting — that is the Disney difference. We will bring those things together to take to the world in a different way.”

He talks about how the idea of a “metaverse” is being built within Disney theme parks. This is meant to be a complete digital experience on top of the physical park buildings and attractions. D’Amaro said:

“It provides us with unending opportunities at these theme parks. It can bring Main Street alive in ways that you’ve never seen it before, never thought about it before. You can have the whole theme park participate in a game that culminates in a celebration at the hub at the top of Main Street. The possibilities are endless and I think that’s where we’re incredibly unique at the Disney company. This combination of a very forward-looking digital footprint with our legacy assets that we have in place, and making them incredibly relevant today.”

This will be accomplished through cooperation on the Disney Parks app on your phone. There will be virtual games and puzzles that enable you to communicate with the physical park in amazing ways. If you’ve been to Galaxy’s Edge, this is tech you can currently use on your phone to access the Star Wars Datapad to hack into several pieces of tech, decipher alien languages, or play games that give you digital rewards. Disney Parks will expand that to the other lands and parks in the following years.

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