Egg Picture Beats Kylie Jenner as most-liked Instagram Post Of All Time

egg instagram

A photo of a normal egg has poached the title of the most-liked Instagram post from Kylie Jenner. The photograph, uploaded on January 4th, had the explicit aim of overtaking Jenner’s record-breaking birth announcement to become the most-liked post on the social platform. The egg post officially passed Jenner’s 18 million likes on Sunday, and for now, has just over 24.5 million likes.

In an Instagram story announcing the win, the account’s owner “Egg Gang” said, “This is madness. What a Time to be alive,” and thanked their followers for support. In response, Kylie Jenner posted a short video of her cracking an egg onto the ground with the caption, “Take that little egg.

View this post on Instagram

Take that little egg

A post shared by Kylie (@kyliejenner) on

Egg Gang is not the only user to have tried to amass an enormous number of likes or followers with a fake account or simple post. On Twitter, Half an Onion amassed 635,000 followers in an effort to overtake the reputation of Donald Trump’s account. And, as Taylor Lorenz documents over at The Atlantic, there are numerous other Instagram accounts which post identical photographs every day in an attempt to quickly gain followers.

Egg Gang’s photo of an egg appears to have cracked the viral formula, despite dozens of other accounts with names like “world.record.egg.official” and “world_record_eqq” struggling to cash in on its success.

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