As you can see it is not ordinary fridge. It’s actually locked, and the only way to get it open–and gain access to the free booze inside–is by pushing a Canadian scanner through its built-in scanner. There are a hundred and one reasons why we think this is a bad idea (identity theft, anyone?) but hey, we’re not the ones who’ll be answering to a lawsuit if this ad campaign falls through.
Apparently, the whole thing was cooked up by the Molson Coors Brewing Company with the goal of selling more Canadian Molson in Europe. If that was their goal, then why only have the fridge open up to Canadians? For crying out loud, it should open for Europeans instead.