Super Bowl is coming soon and today it’s ad has made its way online. Directed by Louis Leterrier and stars Gal Gadot (Wonder Woman) and Jason Statham (The Mechanic: Resurrection). Additional spots will be released through game day, and will be accompanied by a global digital marketing campaign, with numerous opportunities for user engagement, contests and game day activation’s.
“We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first,” says Omer Shai, CMO of Wix. “Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer. The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial. It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes. We loved working with Louis as he immediately understood our ideas about choreographed chaos and messages that speak to a global audience. We were also thrilled to work with Jeff and Andrea again as they have been an amazing asset throughout the years of our Super Bowl creative development and truly understand the brand. We can’t wait to share this and hope you will join us tonight.”