If you wanted to have an action figure of yourself then it’s been possible for the lucky few: movie stars; the occasional contest winner; and those who might be satisfied with a fake novelty gift rather than the real deal. But today, Hasbro is revealing that practically anyone will be able to stick their face onto a thoroughly posable, licensed, and highly detailed Power Ranger, Ghostbuster, G.I. Joe, Star Wars, or Marvel figure this fall — thanks to a partnership with Formlabs to scan and 3D print your face before applying it to a famous action figure body.
“The process is simple – fans download the Hasbro Pulse mobile app (16+) available on Android and iOS, log into their Hasbro Selfie Series account, scan their face, customize their character and hairstyle, then sit back and wait for their custom action figure to come at their doorstep,” reads the press release. The result is named the Hasbro Selfie Series; each figure will be $59.99 (plus tax) when the service comes this fall.
Most of the figures you’ll be able to make are obvious choices — after all, anyone could be under that Stormtrooper or G.I. Joe Snake Eyes helmet, and both Black Panther and Black Widow are canonically transferable roles. But it’s fascinating to see Hasbro will also let you take on Carrie Fisher’s Princess Leia and displace Pedro Pascal’s The Mandalorian as well.
Check out some of the photos of how the custom heads are made. They appear to be printed in two separate pieces before presumably going to get painted and completed some other way. 3D printing only gets you so far. You can see more of the process in the video atop this post.
Hasbro only has a vague “notify me” page if you’re interested, but it should open signups this fall. Also, “a select number of fans” at San Diego Comic-Con will get an early opportunity to scan their faces and be the first to get their figures, though those also won’t ship until the fall.
Hasbro and Formlabs are not deviously preparing to sell your face data or use it to craft future villains. “The scan will be stored only for 60 days from ship date at which point it is deleted. It is not used by Hasbro in any way except if a replacement needs to be issued within the 60-day window from the ship date. The scan will not be used for advertising or marketing or sold to anyone,” writes spokesperson Meredith Chiricosta.