How Did Famous Brands Got Their Names

A composite of the first letters in the Swedish Founder Ingvar Kamprad’s name, plus the first letters of the names of the property and the village in which he grew up- Elmtaryd Agunnaryd.

In order to one-up his former employers (National Cash Register), Tom Watson SR called his company International Business Machines.

Derived from the coca leaves and Kola nuts used as flavoring. Founder John S. Pemberton changed the ‘K’ of Kola to ‘C’ to make the name look better.

Named after the company’s first camera, The Kwanon, in turn named after the Japanese name of the Buddhist Bodhisattva of mercy. In 1935 Kwanon was changed to canon to be better accepted by people worldwide.

Jeff Bezos wanted a name for his company that began with ‘A’ so that it would appear early in alphabetic order. He began looking through the dictionary and settled on “Amazon” because it was a The River he considered the biggest in the world, as he hoped his company would be.

The name Adobe came from the Adobe creek that ran behind the house of co-founder John Warnock.

Originally, the site belonged to echo bay technology group, Omidyar’s consulting firm. Omiddyar had tried to register the domain name echobay.com, but found it already taken by the echo bay mines, a gold mining company, so he shortened it to his second choice, ebay.com.

The Company name was taken from its founder ADOLF (ADI) Dassler whose first name was shortened to the nickname ADI. Together with the first three letters of his surname it formed ADIDAS.

Founder August Horch found a name for the company by translating his name, which means “Hark!”, “Listen!” Into Latin. Horch’s name was already in use by his previous car manufacturing company. Four rings represent the auto union of Audi with DKW, Horch and Wanderer.

Renamed from “U-Tote’M” in 1946 to reflect their newly extended hours, 7:00AM until 11:00 PM.

From the company’s original name, Minnesota Mining and Manufacturing Company. It was changed to 3M when the company changed its focus to innovative new products.

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