How STAR WARS Trailers Weaponize Nostalgia

When Star Wars fans watch the trailer for the new upcoming movies from Disney, many of them are emotionally moved. A lot of that emotion is caused by the nostalgia that they feel when you are watching the trailers.

Check out this amazing video essay here from Patrick (H) Willems that offers an in-depth look at the trailers for all three installments of the newest Star Wars trilogy. The video shows how the Lucasfilm marketing team has weaponized nostalgia to get the fans hyped and fired up.

To get into that, they connect the old with the new and use all of the footage they show as being precious to make the fans and audiences feel like they need to watch the movie. The video explains how it all works, check out the video below.