How to Gain More Listeners for Your Gadget and Gaming-Based Podcast

Podcast

Podcasts have been picking up steam in terms of trends over the past few years now, with more and more people starting their own. You can find a podcast in just about every subject or topic imaginable, which helps them to appeal to a much wider audience. So, what happens if you have started a gadget and gaming-based podcast and it’s not exactly going the way you imagined? What happens if, after a few weeks, and even months, you haven’t grown in terms of listeners?

Although it would be great to launch your podcast and instantly find followers, it is extremely rare for that to happen – unless you are some sort of celebrity or public figure with a built-in fan base. That does mean you need to go a little easy on yourself, but at the same time, there are tips and techniques you can use to boost the number of listeners you have.

 

GIVE LISTENERS A CONSISTENT SCHEDULE TO WORK WITH

One of the biggest mistakes you can make is to fall into the trap of just uploading when the mood strikes. Yes, life can be busy, and there’s a good chance your podcast isn’t your full-time job, but not having a consistent schedule makes it very hard for listeners to know when to tune in. If you give them a set schedule, they will come to depend on you on that day and time, which builds loyalty.

It may take a bit of trial and error at the start to find the ‘sweet spot’ as to when to upload, but once you find that perfect day of the week and time, you need to stick with it. It should also be displayed on the homepage and communicated clearly to your followers.

 

IS YOUR MESSAGING CLEAR AND CONSISTENT?

There’s no doubt you put a lot of time and energy into thinking about the best topic(s) to cover, so now you need to be sure the messaging is always clear and concise. Listeners shouldn’t walk away from one of your sessions feeling frustrated, confused, and annoyed.

Because your podcast is focused on gadgets and gaming, you want to be sure you don’t veer outside this box. Again, this is what will have drawn listeners to you, and it will be what keeps them. You simply can’t be an expert in everything, nor can you cover everything, so stay consistent with your main focus.

 

Do You Plan on Doing Product Reviews?

A popular content idea on podcasts is to conduct product reviews where you purchase or receive a particular product free of charge and then you use it. You can give first or more in-depth impressions of the product. Listeners can find this kind of content very helpful, and it often weighs in on purchases they make in their personal life.

If you’re going to tackle product reviews, however, you need to be aware of a few things. These are some tips that will ensure your product reviews are relevant and helpful:

  • Are you prepared to research items you don’t know much about?
  • Will your product reviews span over a few days or weeks, or do you prefer first impressions?
  • How much technical data will you supply? You’ll need to take your target listener into account for this answer as you need to appeal to them.
  • Will you get quotes from industry experts to add more substance to your reviews?
  • Do you plan on creating a standard ranking system for all reviews?
  • Can you give unbiased reviews of the products/services that have been given to you free of charge?

Product reviews, and new product reviews on gadgets and games, in particular, can instantly catapult you where numbers are concerned, so this is well worth considering.

 

WHERE DO YOU PLAN TO RECORD YOUR PODCAST?

The logistics are also important, as in where and how you plan to record your podcasts. The sound quality needs to be excellent, or you’ll end up losing followers. People don’t tend to have a lot of patience when it comes to sub-par production.

Perhaps you had planned to record it at home and make do with the equipment you have. This can prove to be a huge mistake, as the saying goes – you only have one chance to make a first impression. You want that first impression to be positive and professional, giving listeners a taste of what’s to come. This is exactly why a professional audio recording studio space is an excellent plan.

If you consider starting a podcast, be sure to look at Pirate, which offers impressive studio space in various locations. You can rent the studio space and then take advantage of the free and professional equipment on-site.

 

HOLD GIVEAWAYS AND CONTESTS FOR FOLLOWERS

While this tip may come off a bit gimmicky, the fact is that it works. Holding regular giveaways and contests for your followers will help to keep them engaged, following you, and excited for whatever is next from you. Just be sure you are transparent about the rules of the giveaway.

 

DO A LITTLE CROSS-PROMOTION

Cross-promotion is a marketing technique that businesses in all industries and of all sizes use. It is a way to reach a larger audience, make new customers, and not have to put a lot of effort in. The way it works is that you pick a company whose products/services you will promote, and that company will do the same for your podcast. You will each connect with an audience you don’t normally connect with, thereby growing your following.

 

ENGAGE WITH LISTENERS AS MUCH AND AS OFTEN AS POSSIBLE

The final tip needs to be used on an ongoing basis. Finding ways to engage with your listeners is essential to growing your fan base. You can do this in person, at trade shows and local events, through social media pages, on the webpage for the podcast and more. Any chance you get to speak to a listener, take advantage of it and listen to what they have to say.

Growing the number of listeners for your gadget and gaming-based podcast won’t be easy and it won’t happen overnight. Instead, it’s about using all these tips and putting in the hard work needed to succeed.

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