Stranger Things always rejoice and celebrate the 80s, and with season 3 which will come out July 4, what better way to give a taste of the decade than to revisit the famous tweak by Coca-Cola known as New Coke.
The beverage company tweeted Tuesday that it’ll jump open a limited release of New Coke to support the new season of Stranger Things on streaming service Netflix. This comes 34 years after the release of the original failed drink. Let’s see if they get it right this time around.
In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach “Stranger Things” fans. https://t.co/m7MEfX6E4i pic.twitter.com/GKvRLZnpDP
— The Coca-Cola Co. (@CocaColaCo) May 21, 2019
It will launch on May 23 at 5 p.m. ET, the Coca-Cola Co. will release a limited-supply run of New Coke in the company’s online store. A package of two cans of the recipe and a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. the glass bottle will be available for purchase. Coke will also set up free vending machines filled with New Coke in some select cities.
Stranger Things creators The Duffer Brothers who directed a new series trailer that doubles as a commercial for the drink and it will also be played in select movie theaters starting May 24.
It was originally released in April 1985, New Coke was the Atlanta-based company’s effort to regain market share that it was dropping to other drinks. The new recipe didn’t make any fans, causing a huge reaction among drinkers of the original. It took just three months after the release for Coca-Cola to announce it would reintroduce the old drink that summer, dubbing it Coca-Cola Classic.
Remember Stranger Things season 3 is set during the summer of 1985. Are you excited for the new season of the show?