Instagram Reels Will Be Important Marketing Tools for Advertisers


You’ve probably heard a lot about Instagram Reels, Instagram’s answer to Tik Tok, as it launched in 50 countries around the world as of August 5, 2020. Instagram has been keeping the usage details under wraps for now, but we’ve revealed some Instagram Reels stats that will interest you.

However, before we get into Instagram Reels stats, let’s make sure we’re presenting the same thing when we think about Instagram’s newest feature and how it works Here are amazing facts about Instagram Reels statistics that will make sure that it’s the best way to get more followers on Instagram.


What are Instagram Reels?

Reels is a new Instagram feature that allows users to create and post short videos. Reels, like TikTok, let you record and edit 15-second videos, add sounds and effects, and then share the video either with your followers or, if you have a public account, with the large Instagram community via the Explore page.

You might be wondering why to use Instagram Reels if you’re already using TikTok. For many Instagram influencers, Instagram Reels makes sense. After all, you’ve already put in the time and effort to gain Instagram followers. Are you sure you want to start all over again at TikTok? Most probably not. With Instagram Reels, you don’t need this.

You may also be wondering what is the difference between Instagram Reels and Instagram Stories. The honest answer is “small.” Both give you the ability to create concise video content that you can share with your audience. However, the differences are important.

First, Instagram Reels includes a wider range of video editing tools, effects, and speed controls than Instagram Stories. You can also use Instagram Reels to combine multiple videos with the alignment feature to create seamless transitions. Unlike stories, Instagram Reels cannot use photos – all videos must be video content. Another important difference between Stories and Reels is that stories can only be shared with your followers. Alternatively, videos can be added to the Browse page where they will be shared with the entire Instagram community (if your account is public).

If you’ve already used Instagram, TikTok, or any other TikTok alternative, you won’t have a problem launching Instagram Reels. But, even if you are not familiar with the principles of operation of any of these platforms, it is not difficult to do it. Here’s a really quick overview of how Instagram Reels works.


How do Instagram videos work?

To create Instagram Reels, simply select the Reels option at the bottom of the Instagram camera. After that, the drum editing tools will appear on the left side of the screen. These editing tools include:

Audio: Search and select a song or sound from your Instagram music library. You can also use your own audio by simply recording live audio. Keep in mind that when you share a video with original sound, other users can use it by selecting Use Sound (if you have a public account).

AR Effects: You can choose from several AR effects in the Instagram effects gallery. These effects are created by both Instagram and users around the world and can be used to record multiple clips with different effects.

Timer and Countdown: Instagram Reels has a timer feature that lets you record video clips hands-free. After you press the record button, you will get a countdown from three before the camera starts recording for the time you choose.

Align: Instagram Reels has a really cool align feature that helps you align objects from a previous clip before recording the next clip. It helps you create smooth transitions for things like changing clothes (the popular TikTok effect) or adding new friends to your Reels.

Speed: You can speed up or slow down a portion of the video or audio you use for your Instagram videos. This will help you stay on trend or shoot slow-motion videos.

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