Things are going back to being normal in a slow aspect, and I hope theaters survive this ordeal and we go back to theaters to watch the movies very soon. As you know, theaters fought hard over the past year, and some of them didn’t even make it, such as Arclight and Pacific Theaters.
Director James Cameron appeared on The Tonight Show, and he spoke about the survival of movie theaters. He explains that movie theaters are a sacred experience and he prays that they make it out of this fighting.
“Everybody makes a big deal out of [the box office battle], but the truth is what we really need to focus on is getting back to theaters. Hopefully, we can still have movies like that, Endgame and Avatar and the big Marvel movies and all that, movies that are able to make $1 billion or $2 billion.
“Open up the theaters so Avatar 2 can make a billion bucks!” But, I wonder if movie theaters will be at a place again where certain movies can make $1 or $2 billion again. With the way, the distribution of movies is transforming with streaming services and PVOD.
“Let’s pray that movie theaters are still there after this pandemic and after this shift towards streaming, not that I have anything against streaming. There’s great writing and great shows in [streaming], but let’s remember that movie theaters are a sacred experience for all of us. Let’s get back out there when it’s safe to do so.”