KFC Announces Another Colonel Sanders

KFC Announces Another Colonel Sanders

KFC just announced the fourth actor to play its iconic mascot and founder in the past year. Unlike previous Colonels, George Hamilton won’t actually replace his predecessor, the comedian Jim Gaffigan. Instead, the Golden Globe-nominated actor will take the mantle of the so-called “Extra Crispy Colonel,” a bronze-skinned, beach-bum cousin of the avuncular Southern gentleman whom KFC dreamt up specifically to sell its “extra crispy”-style chicken.

The new tan doppelgänger will make his debut in a series of four commercials from ad agency Wieden+Kennedy, one of which can be viewed below.

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