The ads featured children imagining and literally building their dreams from the inside with LEGO.
The very creative new ad campaign is started by the Ogilvy & Mather from Bangkok, Thailand. The company created a splendid series of print ads for LEGO, titled Build the Future, which were awarded with three Silver Lions (Print & Publishing and Outdoor) and a Bronze Lion (Design) at the Cannes Lions festival last month.
This is the most touching and creative ad campaign I have seen it in a while.