Lego Is The Biggest Toy Company In The World

Lego is officially the world’s most profitable toy company, finally topping Mattel this quarter. For the ninth year in a row, the company has broken its own sales records.

Denmark’s Lego has become the world’s second-biggest toy maker after reporting a 13% increase in sales.

It generated sales of $1.8bn (£1.2bn) for the six months to 30 June, up from the same period last year, overtaking US-based Hasbro.

The firm said first-half profits hit $550m and its market share rose to 8.8%.

The firm is controlled by Denmark’s richest man, Kjeld Kirk Kristiansen, who is the grandson of Lego’s founder.

US firm Mattel is the world’s biggest toy manufacturer. Source