LOTR: Rings Of Power Trailer Breaks Record With 257 Million Views In 24 Hours

Check out the awesome first trailer for Amazon’s big-budget The Lord of the Rings TV series, The Rings of Power, which did massive numbers following its release during the Super Bowl over the weekend.

In the first 24 hours, the trailer had 257 million views, which Amazon said is the greatest number for any trailer that was released during the Super Bowl. Amazon marketing boss Ukonwa Ojo said the response to Rings of Power “has been immense.”

“In introducing the upcoming series to viewers, our goal has been to ensure we are positioned at the epicenter of pop culture while remaining true to the Tolkien universe. It’s been incredible to see the amazing reaction to each marketing beat that we unveiled over the past month,” Ojo said (via SyFy).

“The Super Bowl was always designed as the ultimate payoff for fans; a teaser of this magnitude deserved to be debuted during the biggest annual television and sports event of the year. This record-breaking achievement belongs to our fans, and we look forward to continuing to take them on an incredible journey leading up to the fall debut,” Ojo added.

“In introducing the upcoming series to viewers, our goal has been to ensure we are positioned at the epicenter of pop culture while remaining true to the Tolkien universe. It’s been incredible to see the amazing reaction to each marketing beat that we unveiled over the past month,” Ojo said (via SyFy).

“The Super Bowl was always designed as the ultimate payoff for fans; a teaser of this magnitude deserved to be debuted during the biggest annual television and sports event of the year. This record-breaking achievement belongs to our fans, and we look forward to continuing to take them on an incredible journey leading up to the fall debut,” Ojo added.