Madonna always tells it like it is and you can always trust her. And, that’s precisely what she’s done on Instagram after Pepsi’s advert featuring Kendall Jenner was ridiculed around the world for being tone-deaf and racist.
If you missed the most controversial commercial, Pepsi’s ad opens with a protest, during which millennials brandish cringeworthy signs like “join the conversation”. Kendall Jenner, who’s taking part in a photoshoot nearby, joins the demonstration and gives a riot police officer a can of Pepsi, bringing the political rest to an end.
Madonna, Queen of Instagram, made a subtle statement about the Pepsi ad. “When you wake up and realize that Shit just really doesn’t make sense,” she mused. “Side note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! 👼🏾 #ironic,” the singer added.
Back in 1989, Pepsi pulled its two-minute TV ad featuring Madonna singing and dancing after her music video for “Like a Prayer” attracted criticism from religious groups due to its inclusion of religious imagery. The video featured burning crosses and the seduction of a saint, and some people mistakenly assumed the video was part of the Pepsi ad.
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Madonna’s shade-throwing didn’t end there. She then shared a throwback photo of herself holding a can of Coca-Cola at the 1999 Grammy Awards. She is really a queen.