A Michigan jeweler who is going out of business after a months-long coronavirus closure says he has hidden about $1 million worth of valuables like gold, diamonds, and more all over the state for a huge treasure hunt.
Johnny Perri has sold precious goods for more than 23 years, and trained as a jeweler under his father, Perri wrote on his website—but when his store in Washington Township, Michigan, J&M Jewelers, was forced to close down for a few months during the coronavirus pandemic, he said he had an epiphany that he should do something different altogether.
He chose to hide his store’s complete inventory, along with precious metals, diamonds, and antiques all over Michigan to hold a series of treasure hunts.
“Giving people adventure is giving them something to believe in again, besides this COVID,” Perri told Fox 2 Detroit this week.
Taking part in each hunt will cost $50, his website said and comes with a path to “maps, clues [and] riddles” that will aid treasure hunters find the treasure.
“I could have sold everything I owned and retired but what fun would that be? There would be no adventure quest for anyone,” Perri wrote on his website. “I had the time of my life hiding the treasure but [am] even more excited about hearing the stories of those who are about to venture out to seek it.”
Perri said he was encouraged by Forrest Fenn, a Sante Fe art merchant who is said to have hidden a treasure worth millions in the Rocky Mountains that he published last month was finally found by an unknown treasure hunter. It took more than 10 years and a reported 350,000 people are thought to have gone hunting for it. Perri’s journeys likely won’t be quite so serious—he doesn’t expect any to last longer than a week, he said it to the Fox 2 Detroit.