Movie Poster Expert Explains The Movie Posters And Color Schemes

Movie Poster

If you love movie posters and you’ve wondered what the artists are thinking when they are making the movie poster, this video offers some very intriguing insight.

James Verdesoto of Indika Entertainment Advertising offers that insight and reveals to Vanity Fair how movie posters communicate to audiences through their use of different color schemes.

The things pointed out in the video below are that white backgrounds are used for comedies, blue is used for action thrillers, yellow for independent movies and then there’s the use of complementary colors to address certain characters, narratives, and the world that has been designed for the movie.

James Verdesoto, the movie poster artist behind iconic posters such as Pulp Fiction, Ocean’s Eleven, Girl, Interrupted, and Training Day, explains how color schemes are used in movie posters.

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