For Super Bowl commercials companies need to go big, millions of dollars are being paid for such limited air time. Thus, Planters is heading to Super Bowl LIV with an ad that goes beyond its celebrity cameos and big bangs to really kill off its beloved Mr. Peanut.
Mr. Peanut, the monocled and top-hatted gentle-nut that has been on the face of Planters for more than 100 years, is now dead and totally obliterated thanks to a new marketing drive centered around a Super Bowl ad featuring Dolemite Is My Name‘s Wesley Snipes and Veep vet Matt Walsh. Watch the ad below:
Mr. Peanut Twitter account tweeted that Mr. Peanut “sacrificed himself to save his friends when they needed him the most,” and asked that followers pay their respects, whose real name, according to Google, is Bartholomew Richard Fitzgerald-Smythe.
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp
— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020
He was reportedly born in 1916 by a 10-year-old boy named Anthony Gentile, who submitted a drawing of a happy peanut with arms and legs to a trademark contest.