Netflix Revealed a new Logo Animation

Netflix has unveiled a new logo animation that will play before its Originals programming. The new logo will be shown before Originals that premiere on or after February 1st, 2019, and it will be retroactively added to older Netflix Originals over the next few months.

SOME PERSONAL NEWS: Starting today there's a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.

And before you ask: no, the sound isn’t changing pic.twitter.com/itwYXRe6ZF

— See What's Next (@seewhatsnext) February 1, 2019

A Netflix spokesperson revealed to Fast Company that the “barcode visualization” came from the idea of turning thumbnails of Netflix’s own shows sideways. The new animation was a collaboration between its in-house design team and an independent agency, and it was in development for the past two years. That makes sense since Netflix’s last branding update was a refreshed icon in 2016.