Netflix increased its prices over the years. In 2011 it announced a split between its streaming and disc service to create “Qwikster”, but that didn’t go over well. Now, Netflix’s next move might be to launch a new higher price option, without increasing the price of current plans.
An “Ultra” tier has shown up for some users in Europe, with a maximum price of 16.99 to 19.99 Euros, above the current “Premium” tier that is 13.99.
A Netflix spokesperson verified these tests to CNET, saying, “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.” The changes have also been applied in other European countries like Germany, with different prices and different features listed.
In some instances, the offer left all other plans the same, while for others, it reduced the Premium plan’s streaming to a maximum of two devices at once and removed the option for HDR, while dropping the Standard HD-only plan to a single stream. The new Ultra tier consistently offered 4K with HDR and a maximum of four streams though.
I am a Netflix addict and I like I am curious to see what they are up to and how much they will increase the price for my UHD content.