Check out what this recent study has discovered.
In the recent Summary of EY report, “The Relationship Between Movie Theater Attendance and Streaming Behavior”, the study found that:
Those who attended movies in theaters more frequently also tended to consume streaming content more frequently. For every race and age demographic, average streaming hours per week was higher for respondents who visited a movie theater 9 times or more than respondents who visited a movie theater only once or twice. Moreover, respondents who visited a movie theater only once or twice in the last 12 months reported an average of 7 hours of streaming per week versus 11 hours of streaming per week for those who visited a movie theater 9 or more times.
So both streaming services and movie theatres are benefiting from the same type of people. And on the good side:
Those who did not attend a movie in a theater in the last 12 months were more likely to report less streaming activity than those who did attend at least one movie in the same period. Of those who didn’t visit a movie theater in the last 12 months, nearly half (49%) didn’t stream any online content. Of those who did not visit a movie theater at all in the last 12 months, only 18% streamed online content for 8 or more hours per week.
Does this describe you as well?