Officially Apple is Joining The Black Friday Frenzy

Apple Black Friday

This is huge! Apple just give tech-happy holiday shoppers an early gift to start the season. The company updated its homepage Tuesday with a bold declaration for its biggest fans:

“Friday can’t come soon enough.”

For the first time since 2014, Apple is once again participating in Black Friday. and not on just giftcards but Apple is teasing a discount on hardware. The homepage image displays a shiny new Apple Watch.

The only thing we know boils down to two sentences: “Our one-day shopping event will be here before you know it. Come back this Friday to check everyone off your list.”

Related: Best Black Friday Apple Deals

Asked about skipping out on Black Friday at the 2015 Fast Company Innovation Festival, Apple SVP of Retail and Online Stores Angela Ahrendts said “being good to your employees will always be good for business,” according to 9to5mac.

While there is no concrete information available on exactly what will be on sale, the homepage touts free two-day delivery on in-stock items before 5 p.m., Apple Store App capabilities and extended in-store hours, which appear to vary by location.

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