The soda companies always try out new flavors to engage their soda lovers and get them to try new and fascinating combinations. Pepsi is now trying something totally out of the left-field – a Pepsi-Roni pizza featuring Pepsi-flavored pepperonis.
The favorite soda brand is joining forces with the Culinary Institute of America (CIA) to come up with the special Pepsi-branded pepperoni pizza.
Today, on Friday, May 20th, Pepsi and pizza fans in New York City are able to try the Pepsi-Roni Pizza from 11:00 a.m. to 3:00 p.m. at Made in New York Pizza West Village at 561 Hudson Street in Lower Manhattan.
David Kamen, Director of Client Experience for CIA Consulting said in a press release:
“The concept is quite simple. Pepperoni brings a smokey spiciness and the Pepsi adds a citrusy sweetness. It’s an intriguing combination we think pizza fans will be excited to try.”
The specially-crafted pepperoni will carry very caramel and cola notes of Pepsi, and it will look like the brand’s circle logo as well.
Pepsi chief marketer Todd Kaplan added:
“We have always known that pizza tastes better with Pepsi, so we’re thrilled to take this pairing to the next level with our #BetterWithPepsi campaign. The pepperoni was literally invented to enhance the taste of a pizza; since we know that pizza also taste better with Pepsi, we can’t wait to bring these tastes together to create the Pepsi™-Roni Pizza – a unapologetically delicious creation that merges the best pizza topping with the best pizza beverage into one amazing taste experience. You truly have to try it for yourself.”