PEPSI, WHERE’S MY JET? Trailer The 90s-Set Doc About Pepsi Giving Away a Harrier Jet as a Prize

PEPSI, WHERE'S MY JET?

If you are from the 90s, chances are you remember Pepsi’s marketing drive where they offered up a harrier jet as a prize! Well, there was a college student that actually “won” the prize, but he never got it! Netflix has produced a documentary series titled Pepsi, Where’s My Jet? and it tells this fantastic story.

Pepsi’s marketing was executed to contend with Coke and it involved getting “Pepsi Points” to buy “Pepsi Stuff”. You got these points every time you buy cans of Pepsi and one of those prizes was supposed to be a harrier jet.

The year was 1996, and the cola wars were raging. Despite Pepsi’s celeb-soaked advertisements, Coke still held the bigger market share, so the second-place brand decided to roll out their biggest campaign ever: Called “Pepsi Stuff,” it featured a soon-to-be infamous commercial implying if you just bought enough of their products, you could use “Pepsi Points” to purchase sunglasses, leather jackets… and maybe a Harrier jet? Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but college student John Leonard instead saw it as a challenge, and decided to call their bluff. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, Leonard hashed out a plan to score the grandest prize of all – even if it never existed in the first place. Shot in a rollicking, irreverent style and soaked in the music and culture of the mid-’90s, Pepsi, Where’s My Jet? sits down with Leonard, Hoffman, the ad’s creative team, and a truly unexpected cast of tangentially-involved public figures to tell the legendary tale of the kid who sued Pepsi over a fighter jet, and became the hero of a new generation.

Pepsi, Where’s My Jet? was created by and directed by Andrew Renzi. It will be released on Netflix starting November 17th, 2022.

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