Pizza Box Turns Your Smartphone Into a Movie Projector

To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector.

The pizza box also has a QR code printed on it. When scanned, users get access to a list of free movies they can watch on their pizza projector.

The limited edition pizza boxes came in four unique designs based on different movie genres: romance, action, sci-fi and horror.