Pizza Box Turns Your Smartphone Into a Movie Projector
To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector.
The pizza box also has a QR code printed on it. When scanned, users get access to a list of free movies they can watch on their pizza projector.
The limited edition pizza boxes came in four unique designs based on different movie genres: romance, action, sci-fi and horror.
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