German ad agency Jung von Matt created this clever and simple print campaign for LEGO entitled, Imagine. Taking a minimalist approach, the agency used as few Lego pieces as possible to recreate the famous cartoon characters below. Tapping our strong association with color and vivid imagination, many will be able to complete the image in our minds. It’s a beautiful way of reinforcing the essence of the Lego brand and the power of imagination.
It should be noted that this campaign draws a striking resemblance to a viral online artwork done in 2010 by Flickr user infinite continues. It was titled Street Fighter – Abstract Edition and can be seen at the bottom of this series. Everything is derivative right?
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope
First spotted on: Ads of the World