In the year, 2021, will be the 30th anniversary for the awesome blue hedgehog named Sonic. To celebrate the event, SEGA is pulling out some new Sonic the Hedgehog gear for fans to enjoy. This comes with a re-launch of the energy drink from G Fuel, the Sonic Encyclo-Speed-Ia from Dark Horse Comics, a new selection of Pop! Vinyl figures from Funko, toys from Jakks Pacific, Jewelry from King Ice, apparel and accessories from Graph Gaming, enamel pins from FiGPiN, and a comic book series from IDW. Ivo Gerscovich of Sonic the Hedgehog and Sega of America said in a statement:
Over the past 30 years spanning multiple generations, Sonic fans have created memories with their speedy Blue Blur. In order to commemorate the most iconic elements of the Sonic universe, we have partnered with some of the top licensees in the industry to produce collectible Sonic the Hedgehog merchandise that our enthusiastic and loyal fans can cherish for years to come.