The company behind Sesame Street filed a lawsuit against the creators of the upcoming R-rated film The Happytime Murders a few days ago, and the reason behind the lawsuit was they weren’t happy with the tagline being used in the film’s marketing, “No Sesame, All Street.” The suit claims The Happytime Murders tarnishes the Sesame Street brand.
STX Entertainment answered to the lawsuit with a puppet lawyer and now a judge has ordered in the favor of The Happytime Murders.
According to THR, US District Judge Vernon Broderick of New York ruled that the Sesame Workshop “hadn’t demonstrated that moviegoers were confused or that sponsors or parents were complaining” about the marketing. So, he ruled that “distributor STX Productions can continue to use the tagline ‘No sesame. All street’ in promoting the R-rated film, which features Muppet-like puppets in a comedic crime story.”
Sesame Workshop is not happy with the ruling I am sure, but it’s done. STX’s representative was a puppet named Fred Esq., and the following statement was released:
1/3 “We fluffing love Sesame Street and we’re obviously very pleased that the ruling reinforced what STX’s intention was from the very beginning — to honor the heritage of The Jim Henson Company’s previous award-winning creations…
— STX Entertainment (@STXEnt) May 30, 2018
2/3 while drawing a clear distinction between any Muppets or Sesame Street characters and the new world Brian Henson and team created. We believe we accomplished that with the very straightforward NO SESAME, ALL STREET tagline…
— STX Entertainment (@STXEnt) May 30, 2018
3/3 We look forward to continued happytimes as we prepare to release Happytime Murders this summer.” – Fred, Esq. on behalf of STX Entertainment pic.twitter.com/TNNQSxFael
— STX Entertainment (@STXEnt) May 30, 2018