This is one brilliantly made ad and it is the most touching ad I have seen in a while, It is created for Adidas by a 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
It was ignored by Adidas’ communications department.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen told The Huffington Post.