TAG Heuer’s $2,100 Super Mario Smartwatch

Super Mario smartwatch will cost you over $2,000, it is made by TAG Heuer and it is a limited-edition Connected smartwatch, which is announced Tuesday.

TAG Heuer’s new custom-designed unique watch will provide animated Super Mario watch faces, along with gamified fitness animations. The dial “becomes livelier and more animated the more the wearer is active,” according to TAG Heuer’s press release. Other than the customized designs and watch faces, this is a design variation on TAG Heuer’s existing, Google Wear OS-enabled smartwatches.

The Super Mario animations at different fitness goals do sound charming: “Mario greets you with a welcoming salute in the morning and as the day advances and you rack up your step count, you open rewards at each stage of your daily target — 25%, to 100% — a different animation reveal on the dial.

“These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast, and at 9 o’clock the Super Star that makes him invincible lights up! And when you reach 100% of your daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game.”

There are other hardware specifications, which include small Mario “M” logos on the crown, buttons, and bezel, and a set of red and black leather and rubber straps.

I’d totally dig a Super Mario watch face on my watch, but the price is quite steep. These Mario animations aren’t happening to other Wear OS watches, apparently: They’ll only be on this limited sale of 2,000 TAG Heuer x Super Mario Connected watches, going on sale at TAG Heuer’s website and “selected boutiques” on July 15.